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Bitcoin-Backed Loans

At Bitcoin 2025, Jack Mallers walked onto a glowing yellow stage with fire in his voice and conviction in his message. His keynote wasn't just a product reveal—it was a manifesto for a new financial era where Bitcoiners no longer need to sell their BTC to access liquidity.

“Freedom isn't found in a destination, it's in the way you travel. With Bitcoin, you move on your own terms, fund your own story, and live the good life.”
BitcoinBitcoin-First Lifestyle

How to Run a Bitcoin-Centric LLC with No Promises and Full Conviction

No seed round.
No roadmap.
No token.
Just vibes, Bitcoin, and complete sovereignty.

LiveTheLifeTV is not a startup.
We're not "building."
We're living—fully, freely, and off a base layer of hard money.

Our LLC doesn't need equity dilution, VC oversight, or quarterly milestones. We hold Bitcoin. We borrow against it when necessary. We optimize for time, optionality, and culture—not market cycles or exit events.

This is a low-time-preference treasury strategy for sovereign creators and cultural minimalists. Inspired by MicroStrategy, adapted for lifestyle operators.

🎥 The Bitcoin Lifestyle

Live the Bitcoin lifestyle—no selling, just pure conviction and freedom.

🎯 The Asset That Frees You

There are two kinds of entities in Web3:
1. Those selling their asset to fund growth.
2. Those holding their asset and using Strike to live without selling.

We're the second kind.

We're aligned with the Saylor strategy—acquire BTC, never sell it—but sized for small operators, not public companies. LiveTheLifeTV doesn't need billion-dollar liquidity. We need just enough liquidity to live luxuriously and sovereignly—without sacrificing long-term conviction.

🔐 The Stack We Use

We've designed a clean and modern financial backbone, minimal and modular, but fully Bitcoin-native.

1. BTC on Balance Sheet
Bitcoin is the core treasury asset of the LLC. Not ETH. Not stablecoins. Not yield-chasing DeFi tokens.
BTC sits in cold storage. It doesn't move unless it's being posted as collateral.

2. Strike for Access, Not Exit
When we need liquidity, we tap into Strike's Bitcoin-backed loans:
• Starting at $10K, with no maximums
• Up to 3 active loans at once
• 9.5%–13% APR, depending on size
• Interest-only, with no origination, early repayment, or credit checks
• BTC held securely, not rehypothecated
• Fully managed in-app

3. LLC Formation via Otonomos
We've set up our entity through Otonomos—a platform that allows us to create a legally compliant LLC with crypto-native DNA.

4. Cap Table via Fairmint
We use Fairmint to tokenize and automate our equity—not because we're raising money, but because we want the option to reward contributors dynamically without losing control.

⚠️ Understanding Re-hypothecation Risks

What is Re-hypothecation?
Re-hypothecation occurs when a platform sends customer collateral to another party to generate additional revenue. Each re-hypothecation layer increases risk exposure.

Strike's Current Terms
• Single re-hypothecation is permitted to capital providers (e.g., NYDIG)
• Capital providers cannot further re-hypothecate the collateral
• No mandatory disclosure to borrowers about collateral placement

Risk Assessment
• Higher risk due to lack of transparency in collateral handling
• No ability for users to assess counterparty risk
• Potential exposure to capital provider's financial health

Recommended Solutions
• Implement tri-party custody arrangements
• Use Bitcoin-native multi-sig contracts between borrower, platform, and capital provider
• Require transparent disclosure of collateral placement

Current Status
While Strike has promised to not re-hypothecate, the terms of service allow for single-level re-hypothecation. Users should be aware of these risks and consider implementing additional security measures for their collateral.

⚡ The Treasury Engine

LiveTheLifeTV is poised to leverage Strike Business to transform its Bitcoin treasury into a dynamic tool for real estate development, cultural curation, and lifestyle sovereignty.

🏛️ Structuring a Bitcoin-Native Real Estate Treasury
By establishing a U.S.-based LLC, LiveTheLifeTV can utilize Strike Business to manage its Bitcoin holdings effectively. This structure allows for:
• Bitcoin-backed loans: Access cash liquidity without selling BTC, enabling investment in real estate projects like smarthomes and cultural hubs.
• Asset protection: Mitigate Bitcoin volatility by securing loans against BTC holdings, preserving long-term value.

🧾 Operational Benefits
Strike Business offers features that align with LiveTheLifeTV's operational needs:
• Unlimited Bitcoin transactions: Facilitate large-scale purchases and sales to support real estate acquisitions.
• Fiat integration: Seamlessly convert between BTC and USD, simplifying vendor payments and operational expenses.
• Enterprise-grade custody: Ensure secure storage of digital assets, reducing counterparty risks.

🌐 Enhancing Global Reach
With Strike's API, LiveTheLifeTV can:
• Integrate Bitcoin and Lightning payments: Enable fast, low-cost transactions for clients and partners worldwide.
• Automate financial processes: Streamline operations through programmatic executions between fiat and Bitcoin.

🧭 Strategic Alignment
This approach aligns with LiveTheLifeTV's mission to:
• Curate and develop unique living spaces: Invest in properties that reflect cultural and lifestyle values.
• Maintain financial sovereignty: Utilize Bitcoin as a core treasury asset, avoiding traditional financial system constraints.
• Promote a Bitcoin-first lifestyle: Demonstrate practical applications of Bitcoin in real estate and lifestyle sectors.

🧬 What We Actually Do

We don't ship features.
We don't raise rounds.
We don't follow roadmaps.

We curate spaces to Live The Life—and we've been doing it for over two decades.
Our core business has always been the same:
Produce stories. Curate places. Capture culture.

Now, we're evolving the mission.

• We build smarthomes
• We collect rare architecture
• We document life inside it
• We host, travel, photograph, and write
• We borrow against BTC—not beliefs

Our real estate isn't a pivot.
It's the physical embodiment of our ethos:
high-conviction living, backed by hard money.

The LLC is our vessel.
The homes are our headquarters.
The Bitcoin is our treasury.

We don't sell the asset that sets us free.
We use it to create sanctuaries where sovereignty becomes tangible.

We're not scaling a startup.
We're scaling a lifestyle.

→ Explore our Smarthome vision

🌐 Creative Operating System

Bitcoin isn't our hedge. It's our operating system.
• It governs our time preference.
• It disciplines our treasury.
• It powers our liquidity via Strike.
• It keeps our books clean and our minds clearer.
• It ensures we never have to sell the thing we believe in most.

We don't bet on Bitcoin.
We live on it.

📜 Our Mission

"LiveTheLifeTV exists to show how you can opt out—quietly, elegantly, and without compromise. Bitcoin is our reserve. Sovereignty is our product. The life is the yield."

We don't sell JPEGs.
We don't sell tokens.
We don't even sell you on Bitcoin.

We just live it—and document the path.

🏁 Final Thought

If Saylor had a taste for wine, art, and five-star hotels, he might have done this instead. We're not here to scale. We're here to show what happens when you use the best monetary asset on earth to fund a life with no external dependencies.

No roadmap.
No dilution.
No decks.
Just vibes.
Just Bitcoin.

Want to copy the playbook?
Step 1: Form your LLC.
Step 2: Stack BTC.
Step 3: Use Strike when you need to.
Step 4: Live the life.
Read More about Fairmint.