Bitcoin Strategy • Enterprise Analytics • Corporate Adoption
MicroStrategy & MSTY
Understanding MicroStrategy's business model and its impact on MSTY performance
Bitcoin Holdings
568,840
Total BTC owned (as of May 2025)
Avg Purchase Price
$69,287
Per Bitcoin (as of May 2025)
Total Investment
$39.4B
Total cost basis in Bitcoin
BTC % of Assets
90%+
Of total assets
Business Overview
Leadership Team
Bitcoin Acquisition Timeline
August 2020
Initial Bitcoin Purchase
21,454 BTC for $250M (avg $11,650/BTC)
December 2020
First Convertible Note
$650M at 0.75% coupon, used to buy 29,646 BTC
February 2021
Zero-Coupon Convertible
$1.05B convertible note, added 19,452 BTC
August 2022
Leadership Transition
Saylor becomes Executive Chairman, Le becomes CEO
May 2025
Latest Purchase
568,840 BTC at $39.4B total cost
MSTY Connection
Investment Considerations
Core Business
Enterprise analytics software provides stable revenue stream and operational foundation. Growing subscription revenue and AI integration offer additional upside.
Bitcoin Strategy
Significant Bitcoin holdings make MSTR a leveraged proxy for Bitcoin exposure. The company's aggressive accumulation strategy and long-term holding approach provide unique value.
MSTY Dynamics
Options strategy provides income potential while maintaining exposure to MSTR upside. Careful risk management and strategic positioning enhance returns.